Privacy Policy

Overview

Welcome to the Privacy Policy for BigMacIndex.app, the Big Mac Index App. At BigMacIndex.app, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Big Mac Index website and use the Big Mac Index App services.

The Big Mac Index App at BigMacIndex.app provides comprehensive Big Mac Index data, currency comparison tools, and purchasing power parity analysis. We understand that when you use the Big Mac Index App, you trust us with your information, and we take that responsibility seriously. Please read this Privacy Policy carefully to understand our practices regarding your data and how we will treat it.

About the Big Mac Index App

BigMacIndex.app is a web-based Big Mac Index application that provides users with access to Big Mac Index data, historical Big Mac price information, and currency valuation tools based on the Big Mac Index methodology. The Big Mac Index App allows users to compare Big Mac prices across different countries, analyze currency valuations using the Big Mac Index, and download Big Mac Index data for educational and research purposes.

Information We Collect

Automatically Collected Information

When you visit BigMacIndex.app and use the Big Mac Index App, we may automatically collect certain information about your device and usage patterns:

• Browser type, version, and language settings
• Operating system and device type
• Pages visited on BigMacIndex.app and time spent on each Big Mac Index page
• The referring website or search engine that led you to the Big Mac Index App
• Anonymized Internet Protocol address
• Date and time of your visit to BigMacIndex.app
• Screen resolution and viewport size
• Interaction patterns with Big Mac Index tools and features

Information You Voluntarily Provide

When using the Big Mac Index App at BigMacIndex.app, you may choose to provide the following information:

• Feedback responses about whether Big Mac Index content was helpful
• Comments or suggestions about the Big Mac Index App
• Contact form submissions with inquiries about the Big Mac Index
• Language and region preferences for Big Mac Index data display
• Base country selection for Big Mac Index comparisons
• Email address when subscribing to Big Mac Index updates

Big Mac Index Data Usage Information

We may collect information about how you interact with Big Mac Index features:

• Which countries you compare using the Big Mac Index tool
• Big Mac Index data download requests
• Currency pairs analyzed through the Big Mac Index App
• Historical Big Mac Index date ranges viewed

How We Use Your Information

BigMacIndex.app uses the collected information for the following purposes:

• To provide and maintain the Big Mac Index App services
• To improve the functionality and user experience of the Big Mac Index App
• To analyze usage patterns and enhance Big Mac Index content
• To respond to your inquiries and feedback about the Big Mac Index
• To ensure the security and integrity of BigMacIndex.app
• To develop new Big Mac Index features and tools
• To send periodic updates about the Big Mac Index App, if you have opted in
• To comply with legal obligations

Cookies and Tracking Technologies

BigMacIndex.app runs on an opt-in model. When you first arrive, a banner asks for your choice, and no analytics or advertising script is loaded until you make one. Denying is a single click and is exactly as easy as accepting.

Categories

• Strictly necessary (always on): Values stored in your browser's local storage so the Big Mac Index App works — your cookie choice itself, your base currency, and your language preference. These never leave your device and are not used for tracking. Our page-view analytics, a self-hosted Plausible instance, is also counted here: it sets no cookies, stores no personal identifiers, and builds no cross-site profile.
• Analytics (off by default): Google Analytics 4, which tells us which pages get read, from which countries, and where people leave; and Microsoft Clarity, which records session replays and heatmaps so we can see which parts of a page are confusing. Microsoft Clarity is not loaded at all until you allow this category. Google Analytics loads on every page but starts in a denied state under Google Consent Mode: until you allow this category it stores nothing on your device — no cookies, no identifier — and only sends anonymous, cookieless pings. Allow it and it begins setting its own cookies.
• Advertising (off by default): Google AdSense, which funds the running costs of BigMacIndex.app. Loading AdSense sets advertising cookies and may involve measuring or personalising the ads you see.

Your choice is stored in your browser's local storage under bigmac_cookie_consent, together with a version number, so we can ask again if this policy materially changes. You can change your mind at any time using the Cookie Settings link in the footer of every page. Withdrawing consent stops future loading of those scripts; reloading the page clears any already-loaded script from the current session. You can also control or clear cookies through your browser settings.

Third-Party Services

The Big Mac Index App at BigMacIndex.app uses the following third-party services:

• Plausible Analytics (self-hosted): Privacy-friendly, cookieless page-view analytics that we run on our own infrastructure. No personal data is shared with a third-party analytics vendor. Loaded on every visit as a strictly necessary service.
• Google Analytics 4: Page-level analytics. The script loads on every page, but Google Consent Mode holds it in a denied state until you allow analytics cookies, so nothing is stored on your device before then. Google Signals is switched off, so your activity is not joined to a Google account across devices. Event data is retained for 14 months. Governed by Google's Privacy & Terms.
• Microsoft Clarity: Session replay and heatmaps. Only loaded if you allow analytics cookies. Governed by the Microsoft Privacy Statement.
• Google AdSense: Advertising. Only loaded if you allow advertising cookies. Governed by Google's Privacy & Terms and its advertising policies.
• Partnerize: The affiliate network that runs the Wise partner programme. Only involved if you click the affiliate link described under "Affiliate Links" below; it is not loaded or contacted otherwise. Governed by the Partnerize privacy policy.
• Cloudflare: Content delivery network and security protection for BigMacIndex.app. This is required to serve the site at all and processes request metadata such as your IP address.
• Google Fonts: Web fonts used for consistent typography across the Big Mac Index App.

These third-party services have their own privacy policies governing the use of your information. We encourage you to review their policies to understand how they handle data collected through BigMacIndex.app.

A note for visitors in the EEA, the UK, and Switzerland

Our consent banner is built and operated by us; it is not a Google-certified Consent Management Platform integrated with the IAB Transparency and Consent Framework. Under Google's publisher requirements, that means BigMacIndex.app is not eligible to serve personalised advertising to visitors in the EEA, the UK, or Switzerland — only non-personalised or limited ads. We consider that an acceptable trade-off in favour of a simpler, stricter default that loads nothing until you agree.

Data Security

BigMacIndex.app implements appropriate technical and organizational security measures to protect your personal information. We use industry-standard encryption and security protocols to safeguard data transmitted to and from the Big Mac Index App. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security of data on BigMacIndex.app.

Data Retention

The Big Mac Index App at BigMacIndex.app retains your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

• Google Analytics event data is retained for 14 months, the shortest retention Google offers beyond the 2-month default
• Self-hosted Plausible page-view data is aggregate and cookieless, and is kept indefinitely because it identifies no one
• Feedback about the Big Mac Index App is retained indefinitely to help us improve our services
• Contact form submissions are retained for 3 years
• Your cookie choice is stored in your browser's local storage until you clear it or until the policy version changes

You may request deletion of any personal data associated with your use of BigMacIndex.app by contacting us at the email address provided below.

Your Rights

Depending on your location, you may have the following rights regarding your personal information on BigMacIndex.app:

• Right of Access: You can request a copy of the personal data we hold about you from your use of the Big Mac Index App.
• Right to Rectification: You can request correction of inaccurate or incomplete personal data.
• Right to Erasure: You can request deletion of your personal data from BigMacIndex.app systems.
• Right to Restrict Processing: You can request that we limit how we use your data.
• Right to Data Portability: You can request your data in a structured, machine-readable format.
• Right to Object: You can object to processing of your personal data for certain purposes.
• Right to Opt-Out: You can opt out of analytics tracking on the Big Mac Index App.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

International Data Transfers

The Big Mac Index App at BigMacIndex.app is accessible worldwide. If you access BigMacIndex.app from outside the country where our servers are located, your information may be transferred across international borders. By using the Big Mac Index App, you consent to such transfers in accordance with this Privacy Policy.

Children's Privacy

The Big Mac Index App at BigMacIndex.app is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided personal information to BigMacIndex.app, please contact us immediately.

Affiliate Links

BigMacIndex.app takes part in the Wise partner programme, and that is the only affiliate programme we are in. When the link is live it appears in one place only — below the result on the Big Mac Index calculator — labelled as an affiliate link where it appears, and carrying rel="sponsored" in the page source. There are no affiliate links on the home page, on country pages, or inside articles.

Clicking one takes you through Partnerize, the affiliate network Wise runs its partner programme on. Partnerize records the click and stores an identifier in your browser so that, if you go on to open an account, the referral can be attributed to us. Under the terms of the Wise programme that attribution window is one year. We are paid a fixed commission — a flat amount, not a share of anything you pay — and only if a new customer completes a first cross-currency transfer; signing up alone, or a same-currency transfer, earns us nothing. A transfer counts once it completes, which the programme allows 30 days for.

We set neither the exchange rate nor the fee that Wise quotes you, and we do not see them. Once you leave BigMacIndex.app, anything you do is covered by Wise's and Partnerize's own privacy policies, not this one. If you would rather not be tracked at all, open wise.com directly instead of using our link — the site works exactly the same either way.

Links to Other Websites

The Big Mac Index App may contain links to other websites that are not operated by BigMacIndex.app. We have no control over and assume no responsibility for the content, privacy policies, or practices of third-party websites. We encourage you to review the privacy policy of every website you visit after leaving the Big Mac Index App.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices at BigMacIndex.app, please contact us:

• Email: [email protected]
• Website: https://bigmacindex.app

We are committed to working with you to resolve any complaints about our collection or use of your personal information in connection with the Big Mac Index App.

Changes to This Privacy Policy

BigMacIndex.app may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes to this Privacy Policy, we will update the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically when you visit BigMacIndex.app to stay informed about how we protect your information on the Big Mac Index App.

Your continued use of the Big Mac Index App at BigMacIndex.app after any changes to this Privacy Policy constitutes your acceptance of the updated policy.