App Store Pricing Advisor
Get fair pricing recommendations for your app across regions based on purchasing power parity. Use the Big Mac Index to ensure your app is fairly priced worldwide.
Set Your Base Price
0.17 Big Macs
Price Recommendations
Prices are calculated based on Big Mac purchasing power parity.
| Country | Currency | Big Mac (USD) | Recommended Price | Big Mac Equivalent |
|---|---|---|---|---|
| 🇨🇭 Switzerland | CHF | $9.04 | — | — |
| 🇺🇾 Uruguay | UYU | $8.94 | — | — |
| 🇳🇴 Norway | NOK | $8.05 | — | — |
| 🇨🇴 Colombia | COP | $8.00 | — | — |
| 🇮🇱 Israel | ILS | $7.67 | — | — |
| 🇬🇧 Britain | GBP | $7.40 | — | — |
| 🇫🇷 France | EUR | $7.37 | — | — |
| 🇩🇪 Germany | EUR | $7.31 | — | — |
| 🇸🇪 Sweden | SEK | $7.16 | — | — |
| 🇪🇺 Euro area | EUR | $7.08 | — | — |
| 🇳🇱 Netherlands | EUR | $7.08 | — | — |
| 🇩🇰 Denmark | DKK | $7.04 | — | — |
| 🇨🇷 Costa Rica | CRC | $7.00 | — | — |
| 🇹🇷 Turkey | TRY | $6.91 | — | — |
| 🇮🇹 Italy | EUR | $6.84 | — | — |
| 🇲🇽 Mexico | MXN | $6.27 | — | — |
| 🇪🇸 Spain | EUR | $6.26 | — | — |
| 🇺🇸 United States | USD | $6.22 | — | — |
| 🇵🇱 Poland | PLN | $6.22 | — | — |
| 🇦🇺 Australia | AUD | $5.95 | — | — |
| 🇦🇷 Argentina | ARS | $5.91 | — | — |
| 🇨🇦 Canada | CAD | $5.81 | — | — |
| 🇸🇬 Singapore | SGD | $5.77 | — | — |
| 🇨🇿 Czech Republic | CZK | $5.43 | — | — |
| 🇨🇱 Chile | CLP | $5.41 | — | — |
| 🇱🇧 Lebanon | LBP | $5.36 | — | — |
| 🇭🇺 Hungary | HUF | $5.30 | — | — |
| 🇭🇳 Honduras | HNL | $5.19 | — | — |
| 🇦🇪 United Arab Emirates | AED | $5.17 | — | — |
| 🇳🇿 New Zealand | NZD | $5.14 | — | — |
| 🇳🇮 Nicaragua | NIO | $5.11 | — | — |
| 🇸🇦 Saudi Arabia | SAR | $5.06 | — | — |
| 🇵🇪 Peru | PEN | $4.99 | — | — |
| 🇶🇦 Qatar | QAR | $4.94 | — | — |
| 🇧🇭 Bahrain | BHD | $4.77 | — | — |
| 🇧🇷 Brazil | BRL | $4.71 | — | — |
| 🇲🇩 Moldova | MDL | $4.56 | — | — |
| 🇰🇼 Kuwait | KWD | $4.52 | — | — |
| 🇻🇪 Venezuela | VES | $4.51 | — | — |
| 🇬🇹 Guatemala | GTQ | $4.46 | — | — |
| 🇦🇿 Azerbaijan | AZN | $4.26 | — | — |
| 🇹🇭 Thailand | THB | $4.02 | — | — |
| 🇷🇴 Romania | RON | $4.01 | — | — |
| 🇴🇲 Oman | OMR | $3.97 | — | — |
| 🇨🇳 China | CNY | $3.91 | — | — |
| 🇵🇰 Pakistan | PKR | $3.89 | — | — |
| 🇰🇷 South Korea | KRW | $3.84 | — | — |
| 🇲🇾 Malaysia | MYR | $3.57 | — | — |
| 🇯🇴 Jordan | JOD | $3.53 | — | — |
| 🇿🇦 South Africa | ZAR | $3.49 | — | — |
| 🇺🇦 Ukraine | UAH | $3.34 | — | — |
| 🇭🇰 Hong Kong | HKD | $3.25 | — | — |
| 🇯🇵 Japan | JPY | $3.08 | — | — |
| 🇻🇳 Vietnam | VND | $2.89 | — | — |
| 🇪🇬 Egypt | EGP | $2.87 | — | — |
| 🇵🇭 Philippines | PHP | $2.74 | — | — |
| 🇮🇳 India | INR | $2.45 | — | — |
| 🇹🇼 Taiwan | TWD | $2.42 | — | — |
| 🇮🇩 Indonesia | IDR | $2.38 | — | — |
How This Tool Works
Purchasing Power Parity Pricing
The Big Mac Index provides a simple way to measure purchasing power parity (PPP) between countries. This tool uses Big Mac prices to recommend fair app pricing.
Calculation Method
- Convert your USD price to "Big Mac units" (USD price / USA Big Mac price)
- Calculate local price: Big Mac units × Local Big Mac price (USD)
- Apply optional adjustments based on market strategy
Why Use Big Mac Index for App Pricing?
- Fair pricing - Ensures customers pay equivalent purchasing power
- Market penetration - Lower prices in developing markets increase downloads
- Revenue optimization - Balance between affordability and revenue