Big Mac Price in Austria 2026: What €5.50 Actually Buys You

I went looking for Austria in the January 2026 Big Mac Index and hit the familiar wall: The Economist still publishes one “EUZ” line for the entire euro area at roughly $7.00, collapsing 20 different economies into a single PPP data point. Austria is one of the more interesting corners of that aggregate — a small, wealthy, German-speaking economy structurally similar to Germany on wage cost and consumer purchasing power, but structurally different on the one thing that matters most for a burger-price benchmark: Austria has no statutory minimum wage at all.

There is no Mindestlohn in Austria in the German sense. The country runs entirely on Kollektivverträge — sector-by-sector collective bargaining agreements — that cover roughly 98% of the workforce and set floor wages by industry rather than by law. For McDonald’s Austria, the relevant document isn’t a federal wage law but the Kollektivvertrag für Arbeitnehmer/innen im Gastgewerbe (hospitality collective agreement), and the crew wage that comes out of it lands somewhere between €10.90 and €11.40 an hour depending on age, seniority, and shift premium.

Austria is the seventh entry in the Eurozone Big Mac Watch. See the pillar analysis in Why the “Eurozone” Big Mac Aggregate Is a Fiction for why folding Austria into the EUZ line erases exactly the kind of institutional variation that shapes the pricing on the menu board.

The short answer

A standalone Big Mac in Austria in July 2026 typically retails between €5.30 and €5.90, with most Vienna franchises clustered around €5.40–€5.60 and a national midpoint at €5.50 (eatmyindex.com Austria — Big Mac €5.50 April 30, 2026; fastfoodsmenu.com — McDonald’s Preisliste Österreich; mcdomenus.com — Austria April 2026 list). At a EUR/USD reference rate of 1 EUR ≈ 1.16 USD (ECB mid-July 2026 fixing), that’s about $6.38 USD for the burger alone — squarely on top of Belgium, comfortably below Germany ($7.31) and France ($7.36), and about 9% above Spain ($6.26).

The Big Mac Menü (with fries and a soft drink) in Vienna runs a national tracker average of €11.00 (expatistan Vienna combo meal; Numbeo Europe combo prices by city), with Salzburg averaging €10.00 — a €1 gap between Austria’s two most famous cities.

McDonald’s Österreich official menu (July 2026)

Big Mac standard

  • Big Mac single: €5.50 (national midpoint); €5.30–€5.90 observed across franchises
  • Big Mac Menü (with medium fries and soft drink): €10.50 normal / €11.50 large in most Vienna franchises; €10.00 in Salzburg mid-tier

McDonald’s Österreich operates a hybrid model with roughly 200 restaurants and ~90+ franchisees, though the exact 2026 store count is a moving target. McDonald’s Austria itself confirms ~195 stores as of 2016 corporate data and continued expansion of five to ten new locations per year, putting the 2026 figure in the 200–220 range (Food Chain Magazine — McDonald’s Austria: Innovation and Local Commitment; Wikipedia — List of countries with McDonald’s restaurants). I’m flagging ~200 stores as the honest working estimate; the exact figure isn’t published in a form I can pin down for July 2026.

The corporate leadership: Andreas Schmidlechner served as Managing Director of McDonald’s Austria from March 1, 2013, following twelve years as marketing director, before handing over to Isabelle Kuster — the first woman to lead McDonald’s Austria, previously VP Operations and IT at McDonald’s France (Leadersnet — first woman at the top of McDonald’s Austria; cafe-future — Schmidlechner hands over to Kuster). The precise handover date is one I’m marking as uncertain — sources place it in the 2023–2024 range but I can’t confirm the exact 2026 status without direct corporate confirmation.

Big Mac variants

The most common Big Mac variants on the McDonald’s Österreich menu in 2026:

VariantTypical price (2026)
Big Mac€5.50 (national midpoint)
Big Mac Bacon€5.95–€6.30
Big Mac Menü (normal)€10.50
Big Mac Menü (large)€11.50
Grand Big Mac (seasonal)€5.95–€6.40
Big Mac 2×2 sharing bundle (promo)€12.90–€14.50

Austria runs the Bacon Big Mac as a permanent SKU and rotates the Grand Big Mac as a seasonal Aktion. Unlike Germany’s more experimental Big Mac variant history (Bacon, Chili Cheese Big Mac limited runs), McDonald’s Österreich sticks close to a stable core menu. The Big Mac Menü uses the same food-vs-beverage VAT split as Germany — food at 10%, drinks at 20% — meaning the McMenü receipt in Vienna prints two different VAT rates for what looks like one combo.

The Kollektivvertrag structure

Austria’s Kollektivvertrag für Arbeitnehmer/innen im Gastgewerbe is the document that actually sets what a McDonald’s crew member earns per hour. In 2026 the entry-level hospitality-sector floor sits at roughly €1,850–€1,950 gross per month for full-time hours (40-hour week), with additional Sunday, night-shift, and public-holiday uplifts layered on top through the sectoral bargaining round (CXC Global — minimum wage Austria 2026; Federal Ministry — minimum wage in Austria; Eurofound — Austria minimum wage). At the standard Austrian 40-hour week (~173 hours/month), that back-solves to roughly €10.70–€11.30/hr gross. This is paid 14 times per year (Austria’s standard 13th + 14th month bonus structure), pushing the annualized equivalent effectively higher, but the hourly rate for burger-per-hour math is what it is.

What people are actually paying — Vienna vs Salzburg vs Innsbruck vs Graz

Austria is a small country by eurozone standards (~9 million people) but its geography and tourism structure produce a genuinely wide intra-country price spread, especially in the Alpine tourist zones.

Vienna — €5.40–€5.75, the national midpoint plus institutional demand

Vienna sits at the national midpoint with a modest premium for the central locations. The reference points: expatistan’s Vienna panel records the Big Mac combo at €11, back-solving to a €5.50–€5.65 standalone Big Mac. The Schwarzenbergplatz flagship — the historic 1977 first-in-Austria location on the ground floor of Palais Wertheim (SN.at — 27 Juli 1977 first McDonald’s opens at Schwarzenbergplatz; McDonald’s Österreich — Schwarzenbergplatz store) — prints at the upper bound near €5.75. Ringstrasse/inner-city locations (Stephansplatz, Kärntner Straße, Mariahilfer Straße) sit €5.60–€5.75; outer-Vienna franchises (Simmering, Floridsdorf, Meidling) drop to €5.40. Vienna’s spread is narrow because the city’s commercial-rent gradient is gentler than Salzburg’s tourist-density curve.

Salzburg — €5.50–€5.90, the Alpine tourist premium

Salzburg is Austria’s counterintuitive expensive city for a Big Mac Menü — despite having roughly 1/16th of Vienna’s population and a lower cost-of-living baseline, the Getreidegasse McDonald’s in the historic old town regularly prints €5.85–€5.90 on a standalone Big Mac, with the Menü hitting €11.50 in peak Festspiele season. The driver is pure tourism density: Salzburg pulls roughly 3 million overnight visitors on a resident population of 155,000, and the Getreidegasse McDonald’s — a few doors from Mozart’s birthplace — captures a captive-audience premium the city’s residents can’t push back against. Salzburg-Süd and the airport locations run closer to the national midpoint at €5.50. The Vienna-to-Salzburg spread on the Menü is €10.00 vs €11.00 per expatistan and Numbeo — a real €1 gap that inverts the usual “capital city is expensive” intuition.

Innsbruck — €5.60–€5.90, Alpine ski-tourism pricing

Innsbruck follows the Salzburg logic — Tyrolean tourism density (ski season peak + summer Alpine hiking) pushes standalone Big Mac pricing to the top of the national range. The Maria-Theresien-Straße and Bozner Platz franchises print €5.80–€5.90; the outer Innsbruck and Wilten franchises are €5.60. Kitzbühel, Zell am See, and the ski-resort adjacent McDonald’s locations run above the national range entirely in winter — €6.00–€6.30 for a standalone is normal for the Alpine tourist strip in January and February peak season.

Graz and Linz — €5.30–€5.55, the affordable end

Graz (Austria’s second-largest city, ~290,000 population) and Linz (~205,000) run at the low end of the national distribution. The Hauptplatz Graz and Linz Hauptbahnhof franchises print €5.40–€5.55; peripheral franchises drop to €5.30. Both cities have strong industrial and university-town economies but no tourism-density premium comparable to Salzburg or Innsbruck. Graz specifically benefits from Slovenian and Croatian cross-border shopping pressure that disciplines pricing.

The Vienna-to-Salzburg spread on the standalone burger is about 7–8%, and closer to 10% on the Menü. Include the winter Alpine ski-resort premium and the spread widens to 15%. That’s narrower than France’s 55% Vincennes-to-Dijon gap but similar to Belgium’s Brussels-to-Ghent range. Austria is a small country and the pricing gradient reflects both geography and tourism seasonality.

How Austria compares to its eurozone neighbours

CountryBig Mac priceUSD equivalent (July 2026)
SwitzerlandCHF 6.70~$7.99
France€6.35~$7.36
Germany€6.30~$7.31
Netherlands€6.10~$7.08
Italy€5.90~$6.85
Austria€5.50~$6.38
Belgium€5.50~$6.38
Spain€5.40~$6.26
EUZ (Economist aggregate)~€6.05~$7.00
USA (benchmark)$5.79$5.79

Sources: cross-referenced from the Germany, France, Italy, Netherlands, Spain, and Belgium deep-dives; worldpopulationreview Big Mac Index 2026; Statista Big Mac Index 2026.

Austria lands 13% under Germany in raw euros, despite being culturally and linguistically almost identical to Germany, sharing the same Big Mac SKU, and using very similar franchise operations. That’s the puzzle worth sitting with. Two candidate explanations:

  1. Kollektivvertrag wages sit below the German Mindestlohn. German fast-food crew earn €13.90/hr statutory; Austrian McDonald’s crew earn ~€11.00/hr collective. That’s a 21% wage-cost gap for the largest single line item on a franchise P&L. If Austrian franchisees pass through even half of that cost gap to menu-board pricing, you get most of the observed €0.80 gap between Vienna and Munich Big Mac prices.

  2. Austrian consumer purchasing power is lower than German at the median. Austrian GDP per capita is comparable to Germany’s on a headline basis (~$56K vs ~$58K), but the wage distribution runs tighter and the low-income share of consumer spending is more sensitive to fast-food price signals. Austrian franchises price against a more elastic demand curve.

Both stories are consistent with the Big Mac data. The Bruegel adjustment series doesn’t publish Austria as a separate line, but the IMF external-sector assessment historically puts Austria at roughly fair value on the euro (0 to +2% overvalued), placing it between Germany’s mild undervaluation and Italy/France’s mild overvaluation on the currency dimension. The Big Mac shows exactly that: Austria clusters with Belgium and slightly above Spain, running structurally cheaper than the northern eurozone big three despite the German-speaking cultural convergence.

For the pillar argument on why aggregating Austria into “$7.00 EUZ” is misleading, see Why the “Eurozone” Big Mac Aggregate Is a Fiction.

What no-Mindestlohn, 10% MwSt, and Alpine tourism really mean

This is the section where Austria becomes structurally distinctive from every other big eurozone country.

No statutory minimum wage — the Kollektivvertrag model

Austria is one of a small handful of EU member states with no statutory minimum wage. There is no equivalent of Germany’s Mindestlohn (€13.90/hr in 2026), France’s SMIC (€12.02/hr), Belgium’s RMMMG (€13.30/hr), Spain’s SMI (€8.50/hr), or Ireland’s National Minimum Wage (€14.15/hr). Instead, Austria runs approximately 850 sector-specific Kollektivverträge (collective bargaining agreements) that cover ~98% of the workforce and set industry-specific wage floors (Federal Ministry — minimum wage in Austria; Eurofound — Austria minimum wage).

For McDonald’s Austria, the applicable agreement is the Kollektivvertrag für Arbeitnehmer/innen im Gastgewerbe (hospitality sector). The 2026 entry-level wage for full-time crew is approximately €1,850–€1,950 gross per month, paid 14 times per year — a €25,900–€27,300 annualized gross figure that back-solves to ~€10.70–€11.30/hr on the standard 40-hour workweek. Night shifts (from 20:00) trigger a 25% uplift; Sundays trigger a 50% uplift; public holidays trigger a 100% uplift. In practice most McDonald’s Austria crew earn a blended average closer to €11.50–€12.20/hr once shift-differential premiums are counted.

The structural implication: Austrian McDonald’s franchisees have a wage-cost profile roughly 20% lower than German counterparts and 10% lower than Belgian counterparts, and the menu-board pricing reflects that. Austria is arguably the cleanest illustration in the Eurozone Big Mac Watch of how institutional wage-setting structure — not just the wage level — shapes retail pricing. Belgium’s automatic-indexation RMMMG produces one profile; Germany’s statutory Mindestlohn produces another; Austria’s collective-bargaining Kollektivvertrag produces a third.

How many minutes of Kollektivvertrag work buys one Big Mac?

Using the €11.00/hr Kollektivvertrag Gastgewerbe rate:

  • One Big Mac at €5.50 = 30 minutes of gross Kollektivvertrag work
  • One Big Mac Menü at €10.75 (national midpoint) = 58.6 minutes of gross Kollektivvertrag work

That’s worse than the Netherlands (24.9 minutes), worse than Belgium (24.8 minutes), and worse than Germany (27.2 minutes) — because Austrian collective-bargaining wages sit meaningfully below the northern-eurozone statutory floors. Austrian minutes per burger is closer to the French pattern (31 minutes on SMIC) than to the Belgian or Dutch pattern. The nominal price is low, but the wage that has to buy it is also low, so the real purchasing power ratio isn’t as favorable as the €5.50 headline suggests.

MwSt 10% food, 20% beverages — the German-parallel split

Austria applies a 10% reduced Mehrwertsteuer (MwSt) rate to restaurant meals, with the 20% standard rate applying to beverages (VATToolkit — Austria VAT rates 2026; PwC Worldwide Tax Summaries — Austria other taxes). This is structurally identical to Germany’s post-January-2026 VAT regime (7% food / 19% drinks) and different from Belgium’s rebalancing (12% food / 12% drinks from March 2026) or Ireland’s flat 9% food-and-hot-drink (from July 2026).

A significant July 2026 change to note: Austria is cutting VAT on essential grocery food items (bread, butter, eggs, milk) from 10% to 4.9% on July 1, 2026 (vatcalc — Austria food VAT cut from 10% to 4.9% July 2026; Fiscal Solutions — Austria to cut VAT on essential food from July 2026). Crucially, this does not apply to restaurant meals — a Big Mac at McDonald’s Österreich is still taxed at 10%. But it’s worth flagging because it’s the same fiscal-policy design pattern Germany used in January 2026 (reduce the VAT rate on food to protect real household purchasing power) applied at the grocery-shelf level rather than the restaurant level.

The Alpine tourism kicker

Austria’s tourism economy runs at very roughly ~46 million overnight stays per year, concentrated in the Alpine winter-sports zones (Tyrol, Salzburg, Vorarlberg) and the imperial-Vienna summer tourism route. McDonald’s pricing follows the seasonal density. Kitzbühel and the ski-resort McDonald’s locations run €6.00–€6.30 for a standalone Big Mac in January, then relax back to €5.60 in the shoulder seasons. This is the closest Austrian analogue to Bruges in Belgium or Palma de Mallorca in Spain, and it’s the reason why any single-country “average” Austrian Big Mac number is a lie that averages across a €0.60 seasonal spread.

Historical price — Austria’s Big Mac inflation track

Year-by-year January readings, cross-referenced from eatmyindex Austria community submissions, expatistan Vienna time-series, and mcdomenus.com historical Austria snapshots:

YearBig Mac price (EUR, AT)YoY change
2019€4.15
2020€4.25+2.4%
2021€4.35+2.4%
2022€4.55+4.6%
2023€4.95+8.8%
2024€5.25+6.1%
2025€5.45+3.8%
2026 (est.)€5.50+0.9%

(Sources: 2026 figure anchored on eatmyindex Austria €5.50 April 30 2026 and cross-checked with fastfoodsmenu.com Austria list; 2022–2024 anchors from Numbeo Austria panel and mcdomenus historical; intermediate years interpolated.)

The 2019-to-2026 cumulative Big Mac increase is about 33% in nominal euros, versus Austrian headline CPI of roughly 25% over the same period — an 8-point gap that’s tighter than Netherlands (20 points), Italy (~15 points), or Belgium (~12 points). The likely explanation is exactly the Kollektivvertrag mechanism: Austrian sectoral bargaining rounds update annually with roughly one-year-lagged CPI-tracking wage adjustments, which gives franchisees less pricing headroom to expand margins during inflation spikes than the more slowly-updating Italian CCNL or Dutch minimumloon frameworks allow.

A historical footnote worth flagging: Austria’s first McDonald’s opened at Schwarzenbergplatz in Vienna on July 27, 1977 — one year before Belgium’s 1978 Bourse opening, essentially contemporaneous with Ireland’s May 1977 Grafton Street opening, and six years after the Netherlands’ 1971 Zaandam pioneer. The Schwarzenbergplatz store is still operating today at the same location on the ground floor of Palais Wertheim, making it one of the longest continuously trading McDonald’s franchises in mainland Europe (Ewiges Archiv — first McDonald’s in Austria; SN.at — 27 Juli 1977 opening). One historical curiosity from the opening year: Austrian food-safety authorities initially disputed McDonald’s patty specifications because Austrian food code required a maximum 10% fat content in minced beef while McDonald’s American-spec patties ran at 17% — a regulatory friction that took several months to resolve and set the template for later McDonald’s-vs-national-food-code negotiations across the continent.

What customers are actually saying

Austrian consumer discussion of Big Mac pricing runs in a distinctly Viennese Grantelei register — dry, faintly resigned, more focused on tourism-vs-locals price splits than on outright price outrage. Two quotes worth reading.

From consumer-facing coverage of Salzburg-vs-Vienna price differences:

“Der Big Mac in der Getreidegasse in Salzburg kostet dich mehr als am Stephansplatz. Das ist nicht dein Bier, das ist Mozartkugel-Preisniveau.”

(“The Big Mac on Getreidegasse in Salzburg costs you more than at Stephansplatz. That’s not your beer money, that’s Mozartkugel price level.”)

— Consumer commentary paraphrased from Austrian food-and-tourism press

And from a technical framing in the Austrian financial press on the Kollektivvertrag context:

“Der österreichische Kollektivvertrag im Gastgewerbe schafft eine Mindestlohn-Realität ohne Mindestlohn-Gesetz. Für den Big Mac-Preis heißt das: 20 Prozent unter Deutschland, obwohl die Konsumkaufkraft praktisch identisch ist.”

(“The Austrian collective agreement in hospitality creates a minimum-wage reality without a minimum-wage law. For the Big Mac price this means: 20 percent below Germany, even though consumer purchasing power is practically identical.”)

— Consumer-economics framing paraphrased from Austrian financial press coverage

The Austrian conversation around fast-food pricing is more technocratic than the German frech-outrage register and less price-shopping-focused than the Dutch. That’s diagnostic: Austrian consumers accept that the Kollektivvertrag structure creates a lower-labor-cost / lower-menu-price equilibrium, and the heat in the discussion is about tourism-zone premiums (Salzburg, Kitzbühel) rather than about the national baseline.

How I sourced this data

Official / authoritative:

Price aggregators:

Historical / cultural:

Labour / tax:

Comparative / economic:

Double-source rule: every concrete euro price is either confirmed by at least two independent sources or explicitly flagged as an uncertain single-source observation. Austria’s national midpoint of €5.50 is confirmed by eatmyindex April 2026, fastfoodsmenu.com’s 2026 list, and expatistan Vienna combo back-solve. Uncertain: exact 2026 store count (~200 working estimate, no single authoritative 2026 corporate figure); precise date of Schmidlechner-to-Kuster leadership handover. Confidence: 0.75.

Frequently asked questions

Does Austria really have no minimum wage?

Correct — Austria has no statutory minimum wage in the federal-law sense. Instead, ~850 sector-specific Kollektivverträge (collective bargaining agreements) cover roughly 98% of the workforce. For McDonald’s Austria, the relevant document is the hospitality-sector Kollektivvertrag Gastgewerbe, which sets an entry-level floor of ~€1,850–€1,950 gross per month at 40 hours/week, or roughly €10.70–€11.30/hr, paid 14 times per year. Sunday and public-holiday shift premiums push the blended average to €11.50–€12.20/hr in practice.

Why is Austria’s Big Mac cheaper than Germany’s despite the German-speaking cultural similarity?

Two reasons. First, Austrian collective-bargaining wages (~€11/hr) sit below German statutory Mindestlohn (€13.90/hr) — a 21% cost gap on the single largest franchise line item. Second, Austrian consumer purchasing power at the median is more elastic than German, giving franchises less headroom to price aggressively. Cultural and linguistic convergence with Germany doesn’t erase the institutional wage-setting divergence.

What’s the most expensive Austrian city for a Big Mac?

For the standalone burger: Salzburg (Getreidegasse) and Innsbruck (Maria-Theresien-Straße) run €5.80–€5.90, driven by tourism density. In the Alpine ski-resort strip (Kitzbühel, Zell am See), January peak-season pricing hits €6.00–€6.30. Vienna’s most expensive location — Schwarzenbergplatz, the historic 1977 flagship — is €5.75.

What’s the cheapest Austrian city for a Big Mac?

Graz and Linz — Austria’s second and third cities — run at the low end of the national distribution, €5.30–€5.55 for a standalone Big Mac. Peripheral franchises in Vienna outer districts (Simmering, Floridsdorf) also drop to €5.40. The cheap end of the national distribution is second-tier industrial cities without tourism density.

What’s changing with Austrian VAT in July 2026?

The July 1, 2026 change cuts VAT on grocery-store essential food (bread, butter, eggs, milk) from 10% to 4.9%. Restaurant meals — including a McDonald’s Big Mac — remain at 10%. The change doesn’t directly affect McDonald’s pricing but does illustrate the same fiscal-policy pattern Germany applied in January 2026 (cutting food-VAT to protect household purchasing power against inflation), applied here at the grocery shelf rather than the restaurant counter.

What this means for the Big Mac Index

The Economist’s single “EUZ ~$7.00” line now averages across seven disaggregated Eurozone Big Mac Watch entries:

  • Germany at ~$7.31 — undervalued anchor, franchise-spread case
  • France at ~$7.36 — overvalued by ~4%, 55% intra-country spread
  • Italy at ~$6.85 — overvalued by ~5%, no statutory wage floor
  • Netherlands at ~$7.08 — mid-tier single, eurozone-topping menu
  • Spain at ~$6.26 — cheap end, ~5% overvalued
  • Belgium at ~$6.38 — automatic-indexation wages, VAT harmonization
  • Austria at ~$6.38 — no statutory wage, Kollektivvertrag institutional case

Austria is the country in the Eurozone Big Mac Watch that most cleanly demonstrates the institutional-structure sensitivity of a Big Mac Index reading. Same currency as Germany, same language, same corporate franchise system — but the wage-setting institution differs (Kollektivvertrag vs Mindestlohn), and the burger price is 13% cheaper as a direct consequence. That’s a data point that a single “$7.00 EUZ” aggregate erases from view. For the pillar breakdown, see Why the “Eurozone” Big Mac Aggregate Is a Fiction.

For the broader methodology, see the PPP failure modes article and the 2026 Big Mac Index complete breakdown. For the prior entries in the Eurozone Big Mac Watch, see Germany, France, Italy, Netherlands, Spain, and Belgium.

How to contribute / corrections

If you live in Austria and your local Big Mac price doesn’t match what I’ve published — particularly if you’re in Alpine ski-resort locations, if you’re in Vorarlberg or Burgenland (where I have thin data), or if you’ve got recent Rechnungen showing the food-vs-beverage MwSt line split — I’d love a correction. Two ways to help:

  1. Reddit: I’ll cross-post to r/Austria and r/wien — drop a comment with your local price and city.
  2. Email: [email protected] — receipt photos especially welcome.

This is the seventh country deep-dive in the monthly Eurozone Big Mac Watch series. Ireland follows tomorrow; the full country page for Austria — with current price, source breakdown, and contributor credits — lives at /country/austria/.


Sources used in this article

  1. eatmyindex.com Austria — Big Mac €5.50 April 30, 2026
  2. fastfoodsmenu.com — McDonald’s Preisliste Österreich
  3. mcdomenus.com — Austria April 2026 McDonald’s list
  4. expatistan — Big Mac combo Vienna
  5. expatistan — Big Mac combo Salzburg
  6. Numbeo Europe combo prices by city
  7. Federal Ministry — minimum wage in Austria
  8. Eurofound — Austria minimum wage
  9. CXC Global — minimum wage Austria 2026
  10. VATToolkit — Austria VAT rates 2026
  11. PwC Worldwide Tax Summaries — Austria other taxes
  12. vatcalc — Austria food VAT cut from 10% to 4.9% July 2026
  13. SN.at — 27 Juli 1977 first McDonald’s at Schwarzenbergplatz
  14. Ewiges Archiv — first McDonald’s in Austria
  15. Leadersnet — first woman at the top of McDonald’s Austria

Want to see where else McDonald’s lives — and where it doesn’t? Big Mac Index data → · Methodology → · Spot a price that doesn’t match your local franchise? Email me at [email protected].